WHERE ARE WE GOING WITH OUR TOURISM?
(Sent to Curacao newspapers on the 17th of October 2024)
For several decades, Curaçao has opted for the development of mass tourism. The construction of hotels, irrespective of whether they offer all-inclusive amenities, has been undertaken at an accelerated pace. Initially, tourism expansion experienced a gradual trajectory, but in recent years, its growth has experienced a substantial acceleration. This growth is predominantly concentrated along the coastline, where the availability of building land is constrained. Consequently, the value of “beachfront property” has experienced a significant increase. Several beaches have already undergone substantial commercialization. Restaurants and shops have been constructed in proximity to these beaches. Beach beds for (cruise) tourists on the beaches have proliferated.
Is this a positive development? Is this the appropriate approach for an island like Curaçao, which grapples with significant poverty, where access to basic necessities like bread is not universally guaranteed, and unemployment is paramount? Currently, protests are erupting in response to the proposed tourist development outlined above. Aruba has already taken a similar path, both in terms of its extensive tourist development and the ensuing opposition from its population. On Curaçao, the developments on the beaches of Jeremi and Lagun are currently the focal point of these protests. The general grievances expressed by the protesters encompass the erosion of local culture, the marginalization of the local population, the inadequate utilization of local initiative and entrepreneurship, the degradation of the natural environment, the substantial encroachment of the tourism sector on local infrastructure, and the substantial outflow of profits to foreign entities.
How should we proceed? Numerous conferences in the tourism industry have consistently emphasized the importance of sustainability. The prevailing message is that we should utilize local resources, such as culture and nature, and protect them. It is crucial to involve the local population in the development process and foster local entrepreneurship. The diagnosis has been made, and the prescription has been provided.
However, it does not happen! There is a lot of tension between what should happen and what actually happens. And now what? In the meantime, it is no longer just about Lagun and Jeremi. The island stands at a critical juncture, compelled to reevaluate its approach to tourism development. To address this, it is imperative to first of all conduct a thorough assessment of the island’s “carrying capacity.” This involves determining the maximum number of tourists that Curaçao can sustainably accommodate. Furthermore, the tourism industry should prioritize the development of niche markets, such as heritage tourism, cultural tourism, and ecotourism. Curaçao’s current tourist marketing does only mention heritage, local culture, or natural beauty occasionally. A specific marketing focus on niche markets is lacking however These markets are also being underserved in terms of product development. Why are these niche markets so important?
Niche markets typically draw tourists who spend more, resulting in increased revenue with fewer visitors. In fact, earnings may be higher due to reduced utilization of local infrastructure, such as roads, electricity, water, and sewage systems. Tourists in niche markets seek authenticity and interact more closely with the local population, utilizing local products more frequently. These markets offer greater opportunities for local entrepreneurship, as local resources, including heritage, culture, and nature, are more highly valued. This also fosters social cohesion. Consequently, the local population is not solely dependent on foreign capital but actively shaping its future. The government’s role should be limited in creating favorable conditions. For instance, ensuring proper maintenance of beaches, toilets, cleaning, security, and parking are crucial. Additionally, local involvement should be actively sought.
This does not imply that hotels, regardless of whether they offer all-inclusive packages, restaurants, or other tourist amenities, are not significant in Curaçao. They undoubtedly are! Nevertheless, the equilibrium is gradually becoming severely skewed. We must avoid succumbing to the allure of excessive development. Numerous tourist destinations have suffered serious deterioration due to overdevelopment. Therefore, it is imperative to exercise caution and thoughtful consideration before embarking on any large development projects.
WHERE ARE WE GOING WITH OUR TOURISM?